(last updated: 24 April 2011)
What is Personal Information?
Personal information is defined as information that specifically identifies an individual such as a username, name, address, telephone number, e-mail address, or other account number, and information about that individual’s activities when directly linked to that person such as information about his or her use of MAP2Café. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you. Essentially personal information is what makes you unique and special
Personal information does not include “aggregate” information. Aggregate information is data we collect about a group or category of places, products, services or customers, from which individual customer identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service. Aggregate data helps us understand trends and our users’ needs so that we can better consider new features or otherwise tailor MAP2Café.
Personal Information We Collect
We collect personal information in a number of ways when you visit our web site.
For example, we collect personal information when you:
- register and set up an account;
- sign up to any of our e-mail newsletters;
- discussion topics you create in our “discussion forum”;
- post a review or;
- contact us by e-mail for any reason.
When you visit our web site, some information is also automatically collected, such as your computer’s Internet Protocol (IP) address, your computer’s operating system, the browser type, the address of a referring web site, and timestamp. We treat this information as personal information if we combine it with or link it to any of the identifying information mentioned above. Otherwise, it is used in the aggregate only.
How We Use Personal Information?
In general, we use personal information to process your requests and provide you with service or to inform you about other products or services we think will be of interest. When we use personal information in our marketing efforts, we provide you with options (See Controlling Your Personal Information below) and do not disclose the information to third parties except as described in this Policy. Personal information provided online may be linked together or merged with other personal information so that we may better understand your needs and inform you about our products or services and those of our partners. In addition, if we receive information from third parties with whom we have business relationships, we may combine this information with the other personal information we maintain about you. In either case, this Policy governs this information.
Browser-type related information, IP address, requested URL, referring URL, and timestamp data help us diagnose problems with our server, administer MAP2Café, and otherwise provide the highest possible level of service to you. In addition, we use this information to perform statistical analyses of user behaviour and characteristics in order to measure interest in and use of the various areas of the site and to inform advertisers of such information as well as the number of users that have been exposed to, or clicked on, their advertising banners.
When users provide MAP2Café with registration information such as name, email address and postal address, this data can be matched with cookie data, if cookies have been set to be received. This means MAP2Café is able to match an identifiable user with specific usage of MAP2Café. This information would be used by MAP2Café only.
Content, Reviews, and Ratings
You can publish reviews, comments, ratings on all sorts of content on MAP2Café, whether the content was created by you, in conjunction with other users, or simply by other users. Members can choose to rate places or other reviews, and to connect to other members.
Your reviews are displayed publicly unless you change the default configuration. Your username is automatically displayed with reviews, ratings and comments you publish, and if other members choose to, they can receive email notifications of your publications or publish their own comments and ratings to your reviews.
We use your reviews to personalise the site and identify/feature popular members. For example, we may promote most popular reviews and members. While we don’t expect to transfer the complete review and member database to others, we use the database throughout our networks and to generate results for others.
Controlling your Personal Information
You should be aware that when you voluntarily disclose personally identifiable information (e.g., username, e-mail address) via reviews, comments, messages, discussion forums, postings, or in other areas of the MAP2Café, that information, along with any substantive information disclosed in your communication, can be collected and correlated and used by third parties and may result in unsolicited messages from other posters or third parties. Such activities are beyond the control of MAP2Café. Please do not post any personal information on MAP2Café or in other areas that you expect to keep private.
As a registered MAP2Café user, you can modify your personal information at any time by accessing the “Edit Profile” section of the site. If you do not want to receive e-mail from us you can change your notification settings within the “My Profile” section of the site. Also, upon your request, MAP2Café will use commercially reasonable efforts to functionally remove you and your personal information from the site; however, it may be impossible to remove your entry without some residual information being retained by MAP2Café. Registered users who wish to close their account should contact us via the contact us form.
Sharing of Personal Information
We do not sell, rent or share personal information with third parties without your prior consent except in the limited circumstances described in this policy. We may share personal information with third-party vendors who assist us in performing functions necessary to operate our business. These functions may include, without limitation, Website hosting, credit card transaction processing and data entry. We limit the information shared with our third-party vendors to that which we believe is necessary to carry out those functions. Moreover, we require them to comply with our privacy practices, and not to use the information for other purposes except as required by law.
In addition, we may disclose personal information in the good faith belief that we are lawfully authorised to do so, or that doing so is reasonably necessary to comply with legal process or authorities, respond to any claims, or to protect the rights, property or personal safety of MAP2Café, our users, our employees or the public. Information about our users, including personal information, may be disclosed or transferred as part of, or during negotiations of, any merger, sale of company assets or acquisition but they will be legally bound to keep the information secure and only to use it consistent with this policy in the event of the deal proceeding. Please keep in mind that if you directly disclose personal information when posting reviews or other content onto MAP2Café, this information may be collected and used by others. You agree that we bear no responsibility for any such disclosures. We recommend you be cautious in giving out personal information to others in public online forums.
MAP2Café is concerned for the security of data. Your MAP2Café account is password-protected. To protect the confidentiality of personal information, you must keep your password confidential.
Global Access to Personal Information
Please be aware that if you do post personal information on our website it is accessible worldwide including in countries that do not have adequate data protection laws.
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